When it comes to sports gadgets, runners seem to get all the good stuff: the Nike+, the Motoactv and even the FitBit. For all the footballers, basketball players and aspiring tennis stars out there, Adidas is spreading the love with the introduction of its miCoach Speed_Cell — a $69.99 device that measures motion and performance in every direction whether you’re into tackling, serving or shooting. The gadget fits on the bottom side of compatible shoes to capture seven hours of stats including average and max speed, number of sprints, distance at high intensity levels, steps and strides. The coolest part? Your personal bests will transfer wirelessly to a smartphone, tablet, PC or Mac for post-practice critique, Sports Center style. The soccer-centric company has already released a compatible pair of cleats and has plans to put out more miCoach-friendly footwear, as well as a series of sport-specific apps allowing athletes to virtually monitor their performance. Jump, skip or dribble over to the PR after the break for the full deets.
Filed under: Wearables